Photo editing apps such as Snapseed, VSCO, and Adobe Light room allow you to retouch and airbrush blemishes from your selfies. Research published in the JAMA Facial Plastic Surgery, has found a positive correlation between these apps and the rise in popularity of cosmetic treatments. The impact of social media and selfies on the 252 participants surveyed was found to make them more accepting of undergoing treatments and served as motivation to look better in photographs. 

In a Maryland study, individuals who use Youtube, Tinder, and Snapchat were reported to have the highest acceptance of cosmetic treatments. While those who use Instagram have an increased consideration of cosmetic procedures. On the other hand, those using WhatsApp frequently have a lower acceptance of cosmetic treatments. The author concluded that the features of an app may be associated with how an individual responds to getting cosmetic treatments. 

Photo editing apps associated with lower self-esteem scores

A study suggests that the use of photo editors helps many people improve their self-image, including celebrities and influencers. Records show that YouTubers have lower self-esteem than people using Adobe Photoshop or VSCO on average. Unlike those people using VSCO who were only editing the aesthetics of their photos and adjusting the lighting, Snapchat users are more likely to retouch their faces or bodies as well

Influencers and celebrities on social media boosting interest 

Celebrities and influencers play a big factor in boosting interest in cosmetic treatments. Nowadays, more A-listers and influencers are more open with sharing their cosmetic procedures and experiences on social media. For instance, Kylie Jenner admitted she had filler to plump her lips after intense media speculation and Cardi B revealed to her fans she had liposuction and breast augmentation after the birth of her daughter. 

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